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Drug Testing News
Experts shocked by
Naughty Boy
By KAREN COLLIER, consumer reporter
09apr03
AN energy drink linked to the drug opium is selling in
Melbourne clubs and pubs.
Horrified health experts have demanded the Naughty Boy product
be banned, saying it glorifies the use of illegal drugs.
The drink, made in Victoria, contains crushed poppy seeds and
is labelled "energy with opium".
Alarmed Health Minister Bronwyn Pike yesterday condemned the
marketing ploy and pledged to get the drink stripped from
sale.
"Our objective is to get it removed," Ms Pike said.
"This is breathtaking irresponsibility at the highest level.
"We have a huge agenda to prevent the use of illegal drugs and
that is supported by anyone in Australia with a conscience."
Department of Human Services officers will test whether the
drink contains illegal levels of the drug after a referral
from the nation's food watchdog. Poppy seeds can legally be
added to food and drinks.
But opium, a narcotic also derived from poppy plants, is not
allowed.
Ms Pike stressed that the product label was unsuitable
regardless of whether it actually had opium in it or not.
The controversial energy drink came to light yesterday after
the company claimed it had used a legal loophole to blend
opium with herbs and caffeine.
Naughty Boy Pty Ltd director and former Mr Australia body
builder Richard Hargreaves issued a press release saying the
drink stimulated the mind and relaxed the body and could
return a positive drug test for opium.
An ingredients list on the 250ml can says it contains 6.25 per
cent "opium poppy seed extract".
Naughty Boy director and naturopath Matthew Shea said the
drink was legally made with refined poppy seeds, which could
contain tiny trace elements of opium.
"A few people have reported feeling really uplifted and that
their sex life was improved," Mr Shea said.
